Facilitated by leading scholars and industry professionals, this hands-on workshop includes lectures, tutorials, group problem solving, and discussions on creating value with big data analytics. The workshop discusses both structural ( such as sales and financial) and nonstructural data (e.g., tweets and networks) theories, tools, techniques, and strategies. No coding or prior analytics experience required.
What is Covered?
The workshop covers theory and practice of:
- Business Analytics
- Social Media Analytics
- Location Analytics
- Marketing Analytics
- Network Analytics
- Financial Analytics
- Search Engine Analytics
- Text Analytics
- Analytics-Business Alignment
- Big Data Security & Privacy
: Academics, students, researchers, business owners, managers, executives, and consultants, etc.
: Seats are limited. First come, first serve basis.
: Round-table sessions followed by Hands-on exercises. Please bring your own device.
: Warm, friendly, and collegial!